Lloyds Register is more than a corporate entity reporting directly to shareholders; the organisation is wholly owned by the Lloyd's Register Foundation, a global charity that saves lives by investing in public safety research and funding global projects and charities whilst shaping the industry's future through the development of innovative technology for the next generation of assets.
There has never been a better time to join LR as they have recently embarked on a journey of rapid transformation and growth following the divestment of their Business Assurance and Inspection Services divisions.
Faststream are delighted to have been selected to enter into a global talent partnership with LR to support their rapid growth and transformation by delivering talented individuals who are ready to embark upon career defining journeys.
Acting as a Classification society, Lloyds Register assist their clients to manage their ships and offshore assets to their full potential, maintain operational effectiveness and minimise risk to life, property and the environment. Focusing on the In-Service Classification Sector, this role will ensure that LR achieves its strategic growth objectives as a classification provider to the world’s in-service fleet.
The successful candidate will not only be capable of developing messaging and campaigns to drive competitively differentiated messages of value into the market that translate into qualified sales ready leads, but also set market lead strategic direction for the business to ensure LR invests in capability, capacity and customer experience development to ensure differentiated value.
With accountability for finding new clients, keeping existing ones and then growing our share of wallet with them, this role is responsible for managing the company's marketing initiatives within the sector. S/he uses market research and analysis to direct marketing strategy and planning, in collaborative cross-functional partnerships within the business. Oversees the production of all sector-based marketing campaigns and accountable for their performance. Constantly informed of market opportunity and risk within the sector, the role will also influence product, service, capability and customer experience development, leveraging on product management and product marketing skillsets.
The ideal Sector Marketing Manager will be customer focused and commercially astute, display strength in both creative and analytical tasks, and be a self-starter who enjoys working cross-functionally to drive change and execution. They must excel in working as part of a multi-functional virtual team to deliver on business objectives.
Requirements:
- 5 years’ experience working in B2B Digital Marketing (Accounts Based Marketing preferred)
- A proven track record of running creative and high impact digital marketing campaigns – driving targeted client interaction and engagement that converts into qualified leads and opportunities