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Job Description

Online Marketing Specialist (Reporting to Head of Department)

I am currently working with one of the most exciting brands in the travel/cruise industry who due to growth is looking to expand the Marketing team based out of Hamburg, Germany.

Key Responsibilities & Accountabilities:

Responsible for Hurtigruten’s efforts for Web and owned digital marketing activities for DACH

Be the point of contact for all updates concerning the German and Swiss Websites

Utilizing all available audience data, the  Online Marketing specialist will set performance and SoMe strategy and ensure proper implementation of all performance-related activities. You will be responsible for creating audience-focused campaign recommendations & scheduled plans.

The Online Marketing Specialist will coordinate, track, and evaluate all digital marketing activity across the market channels and also identify strategic cross-promotional opportunities.

You will take care of all SEO-related topics for DACH in cooperation with the global team

Set the local editorial plan for SoMe and align it with a local marketing plan and global SoMe plan

You will be responsible for delivering journey & buying paths to improve performance.

You will be responsible for aligning internally with all media activity and with the central team- following templates, reporting expectations, forecast estimates, learnings, and actions based on performance.

Academic and Professional Qualifications:

Business administration, marketing or communication studies

At least 5 years of professional digital marketing experience

If this does sound like a potential role for you, please send me an updated CV to my email and I will be in touch -

(Please note only shortlisted candidates will be contacted)

#tourism #marketing #onlinemarketing