Lloyds Register are positioned at the very heart of the Marine and Offshore sectors. They are an international market leader in classification, compliance and cutting-edge consultancy. Trusted partners to some of the biggest names in the industry, navigating their Customers towards a safer, more sustainable future for more than 250 years.
Lloyds Register is more than a corporate entity reporting directly to shareholders; the organisation is wholly owned by the Lloyd's Register Foundation, a global charity that saves lives by investing in public safety research and funding global projects and charities whilst shaping the industry's future through the development of innovative technology for the next generation of assets.
There has never been a better time to join LR as they have recently embarked on a journey of rapid transformation and growth following the divestment of their Business Assurance and Inspection Services divisions.
Faststream are delighted to have been selected to enter into a global talent partnership with LR to support their rapid growth and transformation by delivering talented individuals who are ready to embark upon career defining journeys.
Acting as a Classification society, Lloyds Register assist their clients to manage their ships and offshore assets to their full potential, maintain operational effectiveness and minimise risk to life, property and the environment. Focusing on the In-Service Classification Sector, this role will ensure that LR achieves its strategic growth objectives as a classification provider to the world’s in-service fleet.
The successful candidate will not only be capable of developing messaging and campaigns to drive competitively differentiated messages of value into the market that translate into qualified sales ready leads, but also set market lead strategic direction for the business to ensure LR invests in capability, capacity and customer experience development to ensure differentiated value.
With accountability for finding new clients, keeping existing ones and then growing our share of wallet with them, this role is responsible for managing the company's marketing initiatives within the sector. S/he uses market research and analysis to direct marketing strategy and planning, in collaborative cross-functional partnerships within the business. Oversees the production of all sector-based marketing campaigns and accountable for their performance. Constantly informed of market opportunity and risk within the sector, the role will also influence product, service, capability and customer experience development, leveraging on product management and product marketing skillsets.
The ideal Sector Marketing Manager will be customer-focused and commercially astute, display strength in both creative and analytical tasks, and be a self-starter who enjoys working cross-functionally to drive change and execution. They must excel in working as part of a multi-functional virtual team to deliver on business objectives.
Duties:
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Collaborate with the wider product function, marketing and commercial teams to develop product positioning and messaging that resonate with buyers.
Understand and document our colleagues and buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan (internal to our colleagues and external to our customers).
Act together with the Product Manager as thought leader for the products you support externally, including speaking engagements and written works.
Understand the competitive landscape—be an expert on our competition and how they are positioned
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Understand and support sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Requirements:
5 years’ experience working in B2B Digital Marketing
A proven track record of running creative and high-impact digital marketing campaigns – driving targeted client interaction and engagement that converts into qualified leads and opportunities