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Job Description

Faststream Recruitment is working exclusively with a leading international provider of specialist industrial solutions to appoint an Area Sales Manager – Southeast Asia, focused on the Naval, Defence and Security sectors.

This is a regional commercial role covering key markets across Southeast Asia, with responsibility for developing opportunities across naval fleets, defence organisations, government-linked customers, shipyards, system integrators and specialist contractors.

The successful candidate will take ownership of the regional market, build strategic relationships, identify upcoming programs and projects, and manage complex sales opportunities from early engagement through to contract award.

The Role You will be responsible for strengthening the company's presence across the region and driving sustainable sales growth within the naval, defence and security markets.

Key responsibilities include:
  • Develop and execute sales activities across Southeast Asia within the Naval, Defence and Security sectors.
  • Identify and develop opportunities across naval newbuild, retrofit, upgrade and maintenance programmes.
  • Build relationships with navies, government organisations, defence contractors, shipyards, system integrators, distributors and other key stakeholders.
  • Develop new accounts while strengthening long-term relationships with existing customers and partners.
  • Track upcoming projects, tenders and procurement programmes and engage stakeholders at an early stage.
  • Manage the full commercial cycle from initial engagement and specification through quotation, negotiation and order conversion.
  • Prepare and manage complex, high-value proposals while maintaining revenue and margin objectives.
  • Work to influence customer specifications and position appropriate technical solutions during the early stages of projects.
  • Coordinate closely with regional and global Sales, Key Account, Product and Technical teams.
  • Work with distributors and local partners to strengthen market coverage and support project execution.
  • Maintain an accurate CRM pipeline, forecasts and opportunity plans.
  • Provide market intelligence covering customers, competitors, upcoming programmes and regional developments.
  • Ensure all commercial activities are conducted in accordance with internal governance, compliance, ESG and ethical business standards.
What We Are Looking For
  • Around 4–5+ years of B2B sales or business development experience, ideally within Naval, Defence, Marine, Shipbuilding, Security or related technical industries.
  • Existing exposure to naval customers, defence organisations, government agencies, shipyards, defence contractors or system integrators would be highly advantageous.
  • Proven ability to develop new business and establish long-term strategic customer relationships.
  • Comfortable managing long and complex project-based sales cycles, tenders and commercial negotiations.
  • Experience working with technical products or engineered solutions in demanding environments.
  • Strong commercial awareness with the ability to identify, develop and convert regional opportunities.
  • Confident engaging with senior commercial, technical and operational stakeholders.
  • Self-driven and comfortable independently managing a regional territory.
  • Structured approach to CRM, opportunity management and forecasting.
  • Strong communication, presentation and stakeholder-management skills.
  • Able to collaborate effectively across international commercial and technical teams.
  • Technical knowledge of lighting, electrical equipment or marine systems would be advantageous, although commercial capability and market relationships are the key priorities.
Why Apply? This is an opportunity to take ownership of a strategically important Southeast Asian territory within an established international organisation supplying solutions to some of the world's most demanding operating environments.
You will have the opportunity to develop relationships across the naval and defence ecosystem, pursue significant regional projects and programmes, and play an important role in expanding the company's footprint across Southeast Asia.

Faststream Recruitment has been appointed on an exclusive basis for this search, with all applications being managed directly through our team.